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Quick Guide to Using Google Alerts
Google has so many tools, it’s hard to know which ones to use! The answer is usually most of them if you’re running a web marketing campaign, but we know it’s important to prioritize. Because we care...
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The Power of Online Reviews for Small Businesses
A Yellow Pages telephone phone book was delivered to my front porch recently, and as I brought it into the house I stared at it in bewilderment. A phone book? I asked myself. Who even uses these...
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Hello Google Shopping, Part 1: Farewell Product Search
Well, it’s happening. Free Google Product Search is being phased out, and a new, paid inclusion model is being phased in. What’s Google Product Search, you ask? Fair enough. It is a legitimate...
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Hello Google Shopping, Part 2: No More Free Clicks
In Part 1, we talked about what Google Product Search has been — up until now. Here in Part 2, we’ll discuss what it’s becoming. Google is in the process of phasing out free Product Search and phasing...
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Hello Google Shopping, Part 3: The Analysis
The way we shop online is always changing. In Part 1, we covered the old Google Product Shopping, and in Part 2, we reviewed the changes that are taking place in the new Google Shopping. Now, it’s time...
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Hello Google Shopping, Part 4: The Strategy
Price comparison engines are not all the same! In Part 1, we covered the old Google Product Search; in Part 2, we reviewed the changes that are taking place in the new Google Shopping; and in Part 3,...
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6 Reasons Why Blogging Isn’t Dead, Just Different
No one knows for sure when exactly it happened, but happen it did. You couldn’t escape the headlines: 2013 was the year the blog died. It didn’t seem right. Dead? How could this be? Why, I just saw a...
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The Power and Value of Online Reviews
I’ve certainly done it, and I bet you have, too. You’re looking to try a different restaurant, or you’re in the market for a specific product or some new gear. So you go online and start searching for...
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The Power of Online Reviews for Small Businesses
A Yellow Pages telephone phone book was delivered to my front porch recently, and as I brought it into the house I stared at it in bewilderment. A phone book? I asked myself. Who even uses these...
View ArticleClik here to view.
Hello Google Shopping, Part 1: Farewell Product Search
Well, it’s happening. Free Google Product Search is being phased out, and a new, paid inclusion model is being phased in. What’s Google Product Search, you ask? Fair enough. It is a legitimate...
View ArticleClik here to view.
Hello Google Shopping, Part 2: No More Free Clicks
In Part 1, we talked about what Google Product Search has been — up until now. Here in Part 2, we’ll discuss what it’s becoming. Google is in the process of phasing out free Product Search and phasing...
View Article
